Health Benefits
Heating Technology
Our Company Awards & Recognition In the News Sunlighten Blog FAQ Join Us Become a Dealer
Health Benefits
Heating Technology
Our Company Awards & Recognition In the News Sunlighten Blog FAQ Join Us Become a Dealer PRESS RELEASE Consumers Redefine Value in the Recession: Preventive Health Care Seen as an Essential Investment March 21, 2009: According to the National Bureau of Economic Research, the U.S. has been in recession since December 2007. In this economic crisis, nearly half of U.S. residents have cut back on spending. However, the $200 billion health & wellness industry is projected to grow into a trillion dollar trade by 2010. Economic analysts attribute this resilience to the baby boomer generation’s unwavering commitment to live longer lives, and to feel young and be healthy as long as possible. Sunlighten (www.sunlighten.com), the world’s leading producer and distributor of infrared saunas, is a remarkable example of the wellness sector’s unshakable upward trend. Boasting clinically proven health benefits such as weight loss, detoxification, pain relief and blood pressure reduction, Sunlighten has maintained an upward trajectory, doubling its revenue over the last 4 years. The U.S. Bureau of Labor Statistics reports that payroll employment has declined by $2.6 million in the last four months alone. The country’s unemployment rate rose to 8.1% in February 2009, a figure unmatched since 1983, which was the worst recession since the Great Depression. In these tough times, Sunlighten has managed to continue to hire talent, and is looking to increase headcount by 20% in 2009. They have also been able to provide their employees with tuition reimbursement, an in-house executive chef, a specialty coffee bar, a fitness center, use of their on-site Sunlight Day Spa, a day-care center, a relaxation lounge and even happy hour events when goals are met. “We are doing well because preventive care has become crucial for middle class baby boomers unsure of their financial future,” explains Aaron Zack, CEO of Sunlighten. “With pension cuts and unemployment looming, consumers realize now is the time to invest in their health to avoid more serious problems or financial hardship later in life.” The economic crisis has heightened consumers’ awareness that preventive treatment is absolutely essential to reduce future medical costs. Even President Obama has made a pledge to focus on preventive treatment for all American families as part of his administration. About Sunlighten |
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