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September 07, 2023

Sleep, Sauna, & Starting Sunlighten Europe

Business, Sleep

Sunlighten Europe's journey the past four years has been transformative, helping to spread the rejuvenating benefits of infrared saunas across the continent. Join our Co-founder, Connie Zack, as she engages in a heartfelt conversation with Joie Risk, the Managing Director of Sunlighten Europe. 

Introducing Joie Risk, Managing Director of Sunlighten Europe

Joie’s passion for making infrared saunas available to people in that area of the world stems from her own personal experience of a health transformation after she used a Sunlighten infrared sauna herself. 

0:00 Meet Joie Risk, Managing Director of Sunlighten Europe
1:25 Joie’s sleep story: infrared sauna was a game changer
5:59 Unexpected results (went in for detox and heat, came out able to sleep)
6:20 The body is a complex system: domino effects
7:50 Get to know more about the genuine connection and synergy between founders
8:42 Why Joie chose Sunlighten after researching many infrared brands
12:48 September 2019 launch: vision to make infrared more available in UK/Europe
23:39 Unique characteristics that set Sunlighten apart (people invested in customers’ wellness journeys)
26:35 Other benefits Joie experienced beyond sleep
28:07 Common Qs: How infrared sauna helps with autoimmune symptoms
29:16 Partners in UK/Europe
33:34 Why NOW is the time to invest in your longevity
36:10 Common Qs: What’s the difference between traditional vs infrared sauna 
43:49 Protocols: Joie’s Sunlighten sauna routine and stacks

Why We Love Our Guest  

Sunlighten originally began in 1999, with a personal experience of health transformation, and we love that Sunlighten Europe began the same way. Joie Risk approached Connie and Aaron Zack because of her own experience with Sunlighten's infrared sauna. That ignited a spark of passion that fuels her role as the leader of Sunlighten Europe and why our team there continues to give such personal care and attention to every customer. We’re pleased to share the authenticity and dedication she brings to her position that is so evident as she discusses the profound impact Sunlighten had on her own life. 

Joie delves into her transformative sleep journey, a common struggle many of us have today. What began as a desire to detoxify her body took an unexpected turn, leading her to discover the remarkable benefits of improved sleep through infrared sauna sessions. 

What to Expect


This episode of Sunlighten Spotlight portrays the intricate interplay within the human body. Joie and Connie shed light on the domino effects that positive wellness choices can trigger, underscoring the holistic nature of well-being.  

The synergy between Connie and Joie reflects their shared vision and passion for improving lives through infrared light. Joie's choice to join the Sunlighten family is rooted in the company's commitment to customers' wellness journeys. The launch of Sunlighten Europe in September 2019 marked a significant step towards making the benefits of infrared saunas accessible to a broader European audience. 

What truly sets Sunlighten apart is the human touch it brings to wellness. Joie highlights the genuine investment in customers' well-being, fostering a sense of community and purpose that extends beyond just products.  

Joie's personal journey went beyond improved sleep. She reveals the potential benefits of infrared saunas in alleviating autoimmune symptoms, shedding light on a transformative aspect that could impact countless lives. The interview also addresses common queries about the distinctions between traditional saunas and infrared saunas, emphasizing Sunlighten's dedication to innovation. 

Compelling Highlights 

Knowing the people behind a brand can make all the difference in how you feel about purchasing from the company. Learn more about the leader of Sunlighten Europe in her conversation with Connie Zack as they cover topics that include: 

  • Meet Joie Risk, Managing Director of Sunlighten Europe  
  • Joie’s sleep story: infrared sauna was a game changer  
  • Unexpected results (went in for detox and heat, came out able to sleep)  
  • The body is a complex system: domino effects  
  • Get to know more about the genuine connection and synergy between founders  
  • Why Joie chose Sunlighten after researching many infrared brands  
  • September 2019 launch: vision to make infrared more available in UK/Europe  
  • Unique characteristics that set Sunlighten apart (people invested in customers’ wellness journeys)   
  • Other benefits Joie experienced beyond sleep  
  • Common Qs: How infrared sauna helps with autoimmune symptoms  
  • Partners in UK/Europe  
  • Why NOW is the time to invest in your longevity  
  • Common Qs: What’s the difference between traditional vs infrared sauna  
  • Protocols: Joie’s Sunlighten sauna routine and stacks 
Protocols: Joie’s Recommendations 

Joie recommends sauna for a wide range of health benefits. Learn how she uses the sauna herself and recommends it for our customers. 

Watch Now

Joie's Sauna Recommendations

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WRITTEN BY: Sunlighten

En mettant en lumière la technologie infrarouge, Sunlighten® est le choix numéro 1 pour des traitements personnalisés par lumière infrarouge. Depuis 1999, nous nous engageons à innover des produits et services de bien-être qui permettent à nos clients d'améliorer leur qualité de vie. Notre technologie brevetée SoloCarbon® rajeunit le corps en délivrant la plus haute dose d'énergie infrarouge au corps - prouvée efficace à 99 %. Nos innovations technologiques sont alimentées par notre passion de faire la différence. Et nous construisons une communauté mondiale d'entreprises, de consommateurs et d'experts de confiance pour se soutenir mutuellement et rendre le monde plus sain et plus heureux.

Les saunas Sunlighten ne sont pas des dispositifs médicaux tels que définis par la section 201(h) du Food, Drug & Cosmetic Act. Sunlighten fournit des informations générales relatives à diverses conditions médicales uniquement à titre informatif et ne se veut pas un substitut aux conseils fournis par un médecin ou un autre professionnel de la santé qualifié. Veuillez consulter votre médecin pour tout diagnostic ou traitement.